Typically, when you visit some or most classified sites
there’s usually no sign of wedding related services at the front page, as a
category or sub-category. Most sites don’t have a special or peculiar category for
weddings and wedding related services are known to be very popular with women
and these activities promote a lot of commerce in many climes. Women are known
to be the driving force of all kinds of shopping both online and offline, they
account for about 65 percent of all online shopping and have been a major
promoter and purveyor of ecommerce sites.
For most wedding vendors, having a website, social media
presence and a physical shop hasn’t been enough to bring in the right and
steady stream of customers they desire. Most vendors this days are pretty much
doing about the same thing to get the same audience to see and acquire their
services, but it isn’t as easy as they prospect. With classified sites around
the corner, some smart vendors have been taking advantage of a free but simple
platform like classifieds to drive up sales and increase their exposure and
awareness.
In the next few paragraphs we’ll take a look at four ways
wedding venders could stand out, four ways in which they could put their
service in the eye-view of those seeking them and four ways not to depend on
referrals for your next big wedding gig, all in the power of utilizing
classified sites.
Make use of the Health, Beauty and Therapy category of
classifieds –
Are you a wedding beautician? Are you a makeup artist?
Are you a wedding stylist? Or a general beauty wedding vendor? Making use of
the Health, Beauty and Therapy category of classifieds to display your service
is potentially capable of putting you in front of millions of would-be clients
over a long period of time. Remember, these days most people in need of special
services would always go online in search of solutions, if you aren’t there,
you are not gaining.
Location Based Wedding Vendor Services –
One thing wedding vendors should be mindful of is that
most wedding planners or couples prefer vendors or services to be located
around where the wedding would be taking place. It’s not rational to have a
wedding in Calabar and the vendor is sourced from Lokoja. In many cases, where
the wedding is carried to other sites due to parent’s location of special
wedding fantasies, in this case, planners look for location based services and
they have to do so early enough. One way to get location based services is by
the use of classified sites. Because classified sites always allow vendors to
post their services based on their location, vendors can get calls for their
services from people they don’t even know.
Register your service as a business on classifieds –
While most classifieds have a business list category for businesses, it is important to note that this
category is not the exclusive preserve for corporates, cottage and
sector-driven businesses. Wedding planners, vendors, providers and wedding
fashion accessory salesmen can also list under this category and could get good
traffic.
Run your own classified shop –
For some classified sites, running a shop may cost a
little token fee charged as maintenance fee. The classified shop is often a
verified page from where a vendor can list a lot of his or her own services
instead of posting in just a single ad, a shop allows you post more under your
own shop name. While you may feel the urge to promote your site, you can also
promote your online shop on social media and ultimately this helps your SEOwhen people search for services related to yours on Google.
By: Ben Iyoha
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